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DANIEL
WITTKE

VISUAL MERCHANDISING

+41 79 907 82 39

wittke.daniel@icloud.com

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Lucerne, Switzerland

Area Visual Merchandising Manager

11/2023 - today

Hugo Boss - Switzerland

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  • Responsible for the visual appearance of all Switzerland BOSS Stores and SIS

  • Communication between the headoffice and stores

  • Regular storevisits, KPI tracking and delivering solutions for unexpected events

  • Leading refurbs, openings and VM related projects

  • Layout planning, customer journey

  • Creation and execution of regular workshops

District Visual Experience Manager

11/2021 - 10/2023

C&A - Switzerland

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  • Responsible for the visual appearance of 20 stores in Switzerland

  • Leading and coaching a team of 23 Visual Merchandiser

  • Communication between the headoffice and stores

  • Regular storevisits, KPI tracking and delivering solutions for unexpected events

  • Leading refurbs, openings and VM related projects

  • Layout planning, customer journey

  • Creation and execution of regular workshops

  • Recruiting, interviews, feedback discussion and talent reviews

Visual Merchandising Coordinator

03/2020 - 02/2021

PVH - Düsseldorf, Headoffice

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  • Organizing and managing POS and window material for Tommy Hilfiger and Calvin Klein       DACH & Eastern European Countries

  • Working together with various extern suppliers and specialists

  • Adaptation of global templates to the local market

  • Creating individual POS material and props for popup‘s and promotions

  • Organizing digital events (Collection launches, VM Updates)

  • Budget corrections and calculations

  • Guideline and Newsletter preparation

Visual Merchandising Manager

10/2018 - 02/2020

van Laack - Mönchengladbach, Headoffice

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  • In charge of global creative and conceptual Visual Merchandising

  • Responsible for 40 stores in central europe and supporting the russian team

  • Creating window concepts and POS material in cooperation with Online, Marketing and Buying

  • Interior design

  • Exhibition stand construction for fashion fairs like "Premium Berlin" and "Pitti Immagine Uomo"

  • Working together with various extern suppliers and specialists

  • Regular store visits and coaching

  • Model styling and prop management (catalog shootings)

Visual Merchandiser Manager

01/2018 - 09/2018

H&M - Düsseldorf

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  • Leading a team of 5 Visual Merchandiser

  • Staff planning

  • Layout planning

  • Ensuring the product presentation is always according CI

  • Daily storewalks and feedback discussion

Visual Merchandiser

01/2016 - 12/2017

H&M - Düsseldorf

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  • Visual Merchandising according CI

  • Mannequin styling and window dressing

Visual Merchandising Manager

08/2014 - 11/2015

Pier14 - Usedom

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  • In charge of creative Visual Merchandising

  • Responsible for 11 stores (multibrand and franchise)

  • Leading a team of 3 Visual Merchandiser

  • Creating window concepts and POS material

  • Interior design

  • Regular store visits

  • Regular trainings and feedback discussion

  • Instore Visual Merchandising and window dressing

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  • Store of the Year 2015

Visual Merchandiser

11/2013 - 07/2014

s.Oliver - Berlin

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  • Responsible for 2 Stores

  • Instore Visual Merchandising and window dressing

Visual Merchandiser

06/2011 - 04/2013

Desigual - Cologne

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  • Instore Visual Merchandising and styling

  • Storemanagement support (Keyholder)

  • Staff planning

  • trainings for new Visual Merchandiser

  • Expansion (new store openings and refurbs)

  • Instagram
  • LinkedIn

©2024 Daniel Wittke

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