
DANIEL
WITTKE
VISUAL MERCHANDISING
+41 79 907 82 39
wittke.daniel@icloud.com
Lucerne, Switzerland

Area Visual Merchandising Manager
11/2023 - today
Hugo Boss - Switzerland
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Responsible for the visual appearance of all Switzerland BOSS Stores and SIS
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Communication between the headoffice and stores
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Regular storevisits, KPI tracking and delivering solutions for unexpected events
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Leading refurbs, openings and VM related projects
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Layout planning, customer journey
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Creation and execution of regular workshops
District Visual Experience Manager
11/2021 - 10/2023
C&A - Switzerland
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Responsible for the visual appearance of 20 stores in Switzerland
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Leading and coaching a team of 23 Visual Merchandiser
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Communication between the headoffice and stores
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Regular storevisits, KPI tracking and delivering solutions for unexpected events
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Leading refurbs, openings and VM related projects
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Layout planning, customer journey
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Creation and execution of regular workshops
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Recruiting, interviews, feedback discussion and talent reviews
Visual Merchandising Coordinator
03/2020 - 02/2021
PVH - Düsseldorf, Headoffice
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Organizing and managing POS and window material for Tommy Hilfiger and Calvin Klein DACH & Eastern European Countries
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Working together with various extern suppliers and specialists
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Adaptation of global templates to the local market
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Creating individual POS material and props for popup‘s and promotions
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Organizing digital events (Collection launches, VM Updates)
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Budget corrections and calculations
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Guideline and Newsletter preparation
Visual Merchandising Manager
10/2018 - 02/2020
van Laack - Mönchengladbach, Headoffice
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In charge of global creative and conceptual Visual Merchandising
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Responsible for 40 stores in central europe and supporting the russian team
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Creating window concepts and POS material in cooperation with Online, Marketing and Buying
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Interior design
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Exhibition stand construction for fashion fairs like "Premium Berlin" and "Pitti Immagine Uomo"
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Working together with various extern suppliers and specialists
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Regular store visits and coaching
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Model styling and prop management (catalog shootings)
Visual Merchandiser Manager
01/2018 - 09/2018
H&M - Düsseldorf
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Leading a team of 5 Visual Merchandiser
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Staff planning
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Layout planning
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Ensuring the product presentation is always according CI
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Daily storewalks and feedback discussion
Visual Merchandiser
01/2016 - 12/2017
H&M - Düsseldorf
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Visual Merchandising according CI
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Mannequin styling and window dressing
Visual Merchandising Manager
08/2014 - 11/2015
Pier14 - Usedom
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In charge of creative Visual Merchandising
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Responsible for 11 stores (multibrand and franchise)
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Leading a team of 3 Visual Merchandiser
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Creating window concepts and POS material
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Interior design
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Regular store visits
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Regular trainings and feedback discussion
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Instore Visual Merchandising and window dressing
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Store of the Year 2015
Visual Merchandiser
11/2013 - 07/2014
s.Oliver - Berlin
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Responsible for 2 Stores
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Instore Visual Merchandising and window dressing
Visual Merchandiser
06/2011 - 04/2013
Desigual - Cologne
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Instore Visual Merchandising and styling
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Storemanagement support (Keyholder)
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Staff planning
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trainings for new Visual Merchandiser
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Expansion (new store openings and refurbs)